Expert speakers will include:

Realising your Business Objectives through the Strategic Development and Deployment of Mobile Applications

Mobile Application: Developing an apps strategy that compliments and drives forward your business model

In an increasingly competitive business environment you need to go beyond the conventional to capture customers. Without a doubt the most cutting edge forms of mobile commerce are being realized through the rapid expansion and integration of mobile apps. Whether your customer is an I-Phone user or one of the ever increasing users of Android, mobile web and apps usage is fast becoming an addiction for the Australian public. But in order to ensure the long-term success of your mobile application development you will need to develop a comprehensive mobile app strategy that understands your target demographics’ smart phone usage.

Organisations are recognising the benefits of including an app in their overall marketing strategy to:

  • Target customers more effectively
  • Increase brand awareness
  • Generate new revenue streams

Join us at Mobile Apps 2012 and realise your business objectives through the strategic development and deployment of mobile apps!

To ensure you achieve your long-term goals, we have put together a dynamic industry leading selection of speakers to guide you through the many phases of app development.

Testimonials

So you have decided to make a mobile app – a good first step. Now the hard part starts… Which platforms should you support? What features can I include to add the wow factor? And most importantly, how do I distribute and promote my app to ensure it doesn’t get lost in the masses? Come along to Mobile Apps 2012 to hear how we can help propel your app to new heights.
Luke Steele, Head of Content and Retention, Samsung Electronics – Keynote Speaker
The category of Mobile Apps is one of those amazing technological priorities that has the capacity to both excite, with all the doors it can open for an organisation, and frighten, as businesses wonder if they'll ever be able to keep up with the pace of change. Join me at Mobile Apps 2012 at what promises to be a must-attend event for organisations seeking guidance through the many phases of app development. The breadth of topics covered is designed to ensure you take away the strategy that is right for your business and customer demographic.
Brian Haverty, Editorial Director, CBS Interactive – Conference Chair

But what are the app development strategy considerations to ensure success in a crowded market place?

  • Designing a mobile strategy to ensure successful app launch and get your app noticed in a crowded market place
  • Delivering a user experience that compliments your target market and customer loyalty base
  • Ensuring you have the IT infrastructure in place to take the project forward
  • Choosing your outsourced developer for expertise maximisation and project success
  • Marketing and Launch strategies to ensure visibility in a crowded market place
  • Ensuring partnership working between the IT and Marketing Departments for optimum project success

IQPC’s 2nd Annual Mobile Apps Conference 2012 - Sydney will bring together Australian and International industry leaders in mobile app development and innovation who will guide you through the many phases of app development and ensure you take away the strategy that best fits your business development objectives.

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