26 - 28 March, 2012, Observatory Hotel, Sydney
Register by 20th January 2011 and save AU $400 off!
Download the Brochure
Click here for Resource Centre
2012 Industry Interviews
2011 Industry Interviews
Mobile Apps Conference Highlights Video
Become a Techonology IQ Member and receive our weekly newsletter!
Learn more about sponsor & exhibit opportunities
Mark Your Calendar
Tell a Colleague
You now have the opportunity to take marketing to the next level through innovative mobile marketing campaigns, but until you understand your customer’s behaviour in the mobile space, you won’t be in a position to develop a strategy that ultimately meets your long-term business objectives. This session will explore investigating and understanding your customer’s behaviour as a starting point in your mobile app development process and the best practice strategies that you will need to employ to secure sales and build long-term customer loyalty
About Your Facilitator:
*see website for full description
Organisations need to understand that there is more to a successful app than just a good product and launch. To ensure long-term success you need to develop a business plan that acknowledges the evolution of the product from design to post launch. This session will guide you through the development of your business model for mobile app development, deployment and beyond to ensure you build a business on mobile
E-Channel Marketing Manager
Eagle Boys Pizza
A new study from King Fish Media has shed light of the state of the current mobile marketing industry, revealing that while the channel is popular for customer relationship building; many brands are struggling to effectively measure ROI. This session will explore how to effectively measure ROI on your mobile app development as part of your overall mobile marketing campaign.
You’ve decided on the business model for your app and what your ultimate end goal is with regards to increased revenue generation and customer engagement, and now comes the time to consider the technical functionality that will help you achieve your ultimate business development objectives. This session will attempt to highlight the operational technical possibilities that are available to ensure your app delivers a return on investment and customer satisfaction
[ Register Now ]