Workshops

  • Workshop A: Understanding your target Market’s Behaviour by Tracking Customer Interaction in the Mobile Space
  • Workshop B: Developing the Business Model for your Mobile App Development
  • Workshop C: Measuring ROI on your Mobile App Marketing Campaign
  • Workshop D: Functionality Considerations to Ensure the Best Return on your Investment

Monday 26th March 2012

9:00 – 12:00Workshop A: Understanding your target Market’s Behaviour by Tracking Customer Interaction in the Mobile Space

Workshop Description:

You now have the opportunity to take marketing to the next level through innovative mobile marketing campaigns, but until you understand your customer’s behaviour in the mobile space, you won’t be in a position to develop a strategy that ultimately meets your long-term business objectives. This session will explore investigating and understanding your customer’s behaviour as a starting point in your mobile app development process and the best practice strategies that you will need to employ to secure sales and build long-term customer loyalty

Workshop Outline:

  • Understanding how your customers are using your site by tracking their interaction
  • Developing a mix of propositions across different platforms to ensure engagement with your target audience
  • Implementing targeted marketing and promotional strategies tailored to the individual needs of the user

About Your Facilitator:

Kath Hamilton
Audience Director
Yahoo!7

*see website for full description

Monday 26th March 2012

14:00 – 17:00 Workshop B: Developing the Business Model for your Mobile App Development

Workshop Description:

Organisations need to understand that there is more to a successful app than just a good product and launch. To ensure long-term success you need to develop a business plan that acknowledges the evolution of the product from design to post launch. This session will guide you through the development of your business model for mobile app development, deployment and beyond to ensure you build a business on mobile

Workshop Outline:

  • Developing a strategy that meets and compliments your long-term business objectives
  • Deciding on the business model for your app – free app, big fast sales or sustained sales?
  • Conducting a cost benefit analysis to determine the potential benefits of your mobile app development to your organisation
  • Key strategies to ensure you keep your target market engaged and develop brand loyalty over the long term

About Your Facilitator:

Kevin Wordon
E-Channel Marketing Manager
Eagle Boys Pizza

*see website for full description

Tuesday 27th March 2012

17:45 – 18:15Workshop C: Measuring ROI on your Mobile App Marketing Campaign

Workshop Description:

A new study from King Fish Media has shed light of the state of the current mobile marketing industry, revealing that while the channel is popular for customer relationship building; many brands are struggling to effectively measure ROI. This session will explore how to effectively measure ROI on your mobile app development as part of your overall mobile marketing campaign.

Workshop Outline:

  • Determining ROI on you mobile app development when customer loyalty and engagement is one of your key drivers
  • Developing qualitative metrics for tracking your mobile marketing campaign

About Your Facilitator:

Shane Williamson
Founder
Mobile Monday

*see website for full description

Wednesday 28th March 2012

17:45 – 18:15Workshop D: Functionality Considerations to Ensure the Best Return on your Investment

Workshop Description:

You’ve decided on the business model for your app and what your ultimate end goal is with regards to increased revenue generation and customer engagement, and now comes the time to consider the technical functionality that will help you achieve your ultimate business development objectives. This session will attempt to highlight the operational technical possibilities that are available to ensure your app delivers a return on investment and customer satisfaction

Workshop Outline:

  • Ensuring content will deliver the best user experience for your customer demographic and ensure long-term engagement with your brand
  • Understanding the specific benefits geo-location can provide and how this interacts with other elements of your app
  • Monetising your app – the design considerations you need to make to ensure transactional safety and usability within your mobile app
  • Regularly updating your app with new design features to ensure innovation in a crowded market place – the importance of a long-term app development strategy to keep you customer engaged

About Your Facilitator:

TBC

*see website for full description

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