09:00 Opening Address by Chairman:

Brian Haverty
Editorial Director
CBS Interactive

09:10 Understanding the Australian and Global Mobile Landscape as a Starting Point in the Development of your Mobile App Business Model

• Understanding the Australian mobile apps market as a starting point in your business model
• Developing the mobile app business model that will ensure success in a crowded market place
• Understanding mobile users, their habits, transactions and expectations
• Ensuring functionality in your app to keep customers engaged in the long term

Brad Giblin
Digital Media Manager
Film Victoria

9:50 Maximising Opportunities for your Apps with Samsung

• Platforms – apps on Samsung phones, tablets and even tv’s
• Features – customise your apps and push the envelope
• Distribution – how Samsung can help you promote your apps

Luke Steele
Head of Content and Retention
Samsung Electronics

11:00 Mobile Shopping Leads to Sales: Designing an Application that Delivers an on-the-go Shopping Experience with an Emphasis on Customer Service

• Designing a mobile app as an extension of your sales team
• Choosing a developer with a deep knowledge of the mobile space and the ability to deliver what you require
• Leveraging new technologies that allow your customer to shop anywhere anytime

Nicolas Cabrera
Head of Digital and Direct Marketing
Westfield Group

11:40 From Concept to Release – A Guide to Successful Mobile App Development

• Turning a mobile application concept into a developed solution
• Considerations for your mobile strategy
• What to consider for IT integration
• Agile: Why it works so well in mobile app development

Stuart Buscombe
Partner
Intunity Pty Ltd

12:20 What are the Strategies and Techniques Available to Ensure Usage and Capitalise on your Investment?

Michael Weeding
Head of Website and On-line Acquisition
Citibank

14:00 Innovation in Real Estate Mobile App Technology: Designing your App around your Customer’s Requirements

James Fitzgerald
Product Director – Real Estate
Classified Mobile at Fairfax Media

14:40 Designing a Mobile Strategy to Ensure your App Offers Additional Features and Functions that Engage your Customer

Kath Hamilton
Audience Director
Yahoo 7

15:50 Delivering Native Apps: A Suncorp Bank Case Study

Simon Clarke
Head of Internet and Mobile Banking
Suncorp

16:30 Roundtable Discussion: Understanding the Partnerships Options Available for App Development, Advertising and Launch to Ensure Successful Project Completion

• Understanding your consumers behaviour in the mobile space to ensure app success
• Designing an advertising and launch campaign around your audience demographic
• Leveraging customer feedback to enhance and extend app capability and retain interest
• Gaining a high profile in app stores – what are the best practice strategies to ensure visibility?
• Optimising campaigns to hold onto customers once they have clicked through by enhancing the user experience

17:10 Close of Conference