Conference Day One: Tuesday, 27th March 2012

8:30 Registration and Welcome Coffee

9:00 Opening Address by Chairman :

Brian Haverty
Editorial Director
CBS Interactive

9:10 Taking the Retail Experience to the Next Level through Innovation in App Development

  • Understanding your customers behaviour in the mobile space as a starting point in your strategy development
  • Driving operational efficiency, maximising customer satisfaction and improving customer retention through the deployment of customer centric apps
  • Strengthening your on-line presence through detailed mobile strategy development in reaction to your customers engagement and shopping habits in the mobile space
  • The integration of mobile, social networking and other internet enabled technologies into the bricks and mortar shopping experience to ensure brand awareness and long term business objectives

Has Fakira
Innovation Programme Manager
Woolworths

9:50 Multiple Mobile Deployment and Seamless Application Integration

Ran Lewinski
General Manager Distribution
Magic Software Enterprises Ltd

10:30 Morning Tea & Networking Break

11:00 Bits, Bytes, Apps and the Marketing Mix

  • Aligning app objectives between marketing and IT departments to provide a excellent customer experience
  • Review app requirements for different target audience such as customers, employees and executives
  • Are your internal systems and processes ready for the introduction of apps
  • What new technologies and innovations are around the corner that will change how apps are used

Lembit Pikkat
Marketing Director
Naturally Being

11.50 Going Beyond Mobile: Maximising Opportunities to Reach the Progressive Australian Consumer

  • Adapting your business to embrace the changing market and reach consumers wherever they are
  • Key factors to consider when engaging modern consumers
  • Exploring and maximising relevant channels to deliver your content to your desired audience
  • How Optus is fostering and supporting emerging talent in the digital industry in 2012

Rory Brown
Head of Digital Products, Business Development and Strategy
Optus Digital Media

12:05 How mobile apps can enhance your B2C relationships?

  • The challenges of a new broadcasting landscape and how you can turn them into opportunities.
  • Maximising the opportunities without jeopardising your legacy business.
  • Using mobile apps to create greater brand awareness with the consumer

Rob Leach
Business Development and Strategy Director and
BBC Worldwide Australia

Louisa Bayles
Head of Digital Sales both from
BBC Worldwide Australia

13:00 Lunch & Networking Break

MARKETING STREAM

Chair:

Ben Bickford
Director and Co-Founder
Mobile Monday Australia

 IT STREAM

Chair:

Brian Haverty
Editorial Director
CBS Interactive

14:00 Expedia Hotels – Our Experience Developing a Global App for a Local Customer

Michael Pearson
E-Commerce and Product Director
Expedia

14:00 Session title tbc

Rebecca Haagsma
Head of Lifestyle and Head of Mobile Audience
Ninemsn

14:40 Mark Dando, Farifax Meida session tbc

14:40 Partnership Working across Marketing and IT Functions To Achieve Mobile Strategy Development Targets

Sid Sanyal
IT Architect, Group IT – Enterprise Architecture
Zurich Financial Services

15:20 Afternoon Tea & Networking Break

15:20 Afternoon Tea & Networking Break

15:50 Integrating Apps within your Mobile Marketing Strategy

  • App or mobile website – how should the two interact through a combined approach
  • Why are apps important for marketers?
  • How to justify and measure a ROI
  • How are apps being used as an essential marketing tool?
  • Choosing an agency or going straight to developers?

Ben J. Bickford
Director and Co-Founder
Mobile Monday Australia

15:50 Developer Panel: Understanding how to Work with External App Developers to Ensure Successful App Rollout

  • What do I need from my developer and how do I make the decision who to partner with?
  • My first app – understanding your business objectives ahead of the design phase
  • Developing a mobile strategy tailored to the needs of your target audience
  • Testing mobile applications from the usability perspective – designing your app around your customers’ needs
  • Realising the technical challenges and possible reach of the project according to your chosen platform standard

Ran Lewinski
General Manager Distribution, Magic Software Enterprises Ltd Dr Brenton Worley, Partner
Intunity Pty Ltd

16:30 Aligning Mobile Apps with Overall Marketing and Customer Experience Strategies

  • Understanding what role you want to play in your customer’s life
  • Building brand loyalty and awareness through mobile apps
  • Simplifying the shopping experience through mobile app engagement
  • Leveraging the power of the shopper’s device to improve their in-store experience
  • Marketing through in-center campaigns, e-mail, and social media

Nicolas Cabrera
Head of Digital and Direct Marketing
Westfield Group

16:30 Mastering the challenge of Delivering a Personalised User Experience across Multiple Devices and Platforms

  • Serving your customer’s needs across multiple platforms and devices
  • Developing a project team with outsourced expertise to take forward the strategy and development process
  • Resonating with your audiences habits and lifestyles through detailed audience behaviour analysis
  • Utilising the customer centric usability of the iPad platform to increase customer experience

Nick Barry
Digital Product Manager
Fox Sports

17.10 Close of Conference & Drinks Reception - Hosted by Stuart Buscombe, Partner, Intunity Pty Ltd

17.10 Close of Conference & Drinks Reception - Hosted by Stuart Buscombe, Partner, Intunity Pty Ltd

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