What will you take

What will you take from the 2nd Annual Mobile Application Conference 2012?

By attending the 2nd Annual Mobile Apps Conference 2012 – Sydney you will meet your peers from across industries in Australia and international keynote speakers sharing their experience regarding the strategic challenges and mobile app development processes that will drive growth and support key business growth objectives:

  • Partnership working across marketing and IT functions to achieve mobile strategy development targets
  • Deciding which platform is right for your business, ensuring high market penetration and compliments your consumer target market
  • Determining ROI and setting performance objectives
  • Utilising social media to ensure market penetration
  • Developing an IT change program to ensure interoperability with current systems

Proven and practical experience is guaranteed at an IQPC conference. Take away valuable ideas through case studies presented by industry experts who have handled firsthand the challenges you face.

The 2nd Annual Mobile Apps Conference 2012 – Sydney will include:

  • Case studies and best practice examples by national and international corporations that have successfully launched mobile apps
  • Streamed afternoon plenary sessions designed specifically around the development needs of IT and Marketing departments
  • Interactive discussions including expert led panels and roundtables
  • Presence of prospective providers
  • Networking opportunities
  • Interactive workshops to help you work through the most pressing challenges and develop key strategies you can implement back on the job

If your job includes one or all of the following responsibilities, you cannot afford to miss this event:

  • Business development
  • Mobile strategy development
  • App development and launch
  • Mobile marketing strategy formation
  • Building an on-line shopping experience
  • Achieving growth through brand expansion
  • Choosing a platform for your mobile app
  • Finding solution providers to develop mobile apps
  • Building internal expertise for mobile app design and development
  • Ensuring interoperability with existing infrastructure in place
  • Managing mobile advertising and mCommerce strategies
  • Customer engagement strategy development
  • IT Infrastructure development

“Mobile browsing will surpass desktop browsing in just a few years. This means the way your products and services are found will change too. People are, and will continue to turn to app stores to find the products and services purpose built for the device they are using, rather than websites found through a search engine. It’s AO, or App Optimisation, versus SEO, and the products that best capture the attention are those that are device native, purpose built and show the utmost respect for the expectation of the people who will use them. Join me at Mobile Apps 2012 and take away the strategies that will ensure your business is positioned to take advantage of consumer’s ever increasing engagement in the mobile space!” James Fitzgerald, Product Director – Real Estate and Classified Mobile, Fairfax Media – Keynote Speaker

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