Whats new

What’s new at the 2nd Annual Mobile Applications Conference in 2012?

Following extensive research with key industry leaders in the mobile app development space, we have designed a program with steamed afternoon sessions that focus on the marketing and IT specific journey both departments will take through the development stage. Some of the key areas to be covered will include:

Marketing stream examining key strategies for:

• Integrating apps within your mobile marketing strategy
• How to justify and measure a ROI
• How are apps being used as an essential marketing tool?
• Understanding your customers engagement in the mobile ecosystem
• Developing ad campaigns to ensure maximum launch exposure
• Utilising social media to ensure market penetration

IT stream examining key strategies for:

• Understanding your business objectives ahead of the design phase
• Overcoming the technical challenges associated with linking your app to existing infrastructure
• The challenge of developing apps for multiple platform launches
• Understanding how to work with external app developers to ensure successful app rollout

To ensure your business takes full advantage of the opportunities within the mobile eco-space, you cannot afford to miss this tailor made event designed to guide you through the mobile app development process. The 2nd Annual Mobile Apps Conference 2012 - Sydney is the one event in Australia where you can meet your peers to network and take away key strategies for successful development and deployment of mobile apps.

What sleeps next to you, wakes you up in the morning, travels to work with you, helps you decide where to shop and what to buy? Your mobile phone! This little device is changing the face of online retailing. 2012 will be the year of the mobile. Several large online retailers in Australia now have more than 10% of revenue coming from the mobile channel. Over 68% of smartphone users plan to use m-Commerce by the end of 2012. How many customers are currently accessing your website via a mobile device? Are you mobile ready with an app or mobile site? Customers are looking for convenience more than ever before and if you are not in the mobile spacing (or thinking of it) it is time to review your technology roadmap.

The 2nd Annual Mobile Apps Conference 2012 – Sydney is building on the success of the FIRST B2B event M.App Con 2011 in March 2011. By attending the 2nd Annual Mobile Apps Conference 2012 you will be able to take away best practice ideas on formulating optimum app development and launch strategies to ensure your organization takes full advantage of consumer engagement within the mobile space.

The Conference will address key issues, shared challenges and opportunities on:

• Developing innovative app development business models
• Understanding your customers behavior in the mobile space as a starting point of strategy development
• How to strategically integrate mobile to create a successful e-commerce strategy
• Targeting customers more effectively to increase brand awareness and customer loyalty, increase revenue and drive in-store presence
• Understanding how to work with external app developers to ensure successful app development and launch
• Marketing and promotion to support your app launch in a crowded market place

Make the most of this opportunity to develop strategies and network with industry leaders who can lead you through the app development process and ensure that you leave the event with a strategy blueprint that fits your organisation’s needs and business objectives

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